The Approach
Using EG’s three core offerings — Talent Strategy, Recruitment Solutions, and Workplace Services — as the foundation, my team and I restructured the site to create a clear, intuitive hierarchy. I designed a system where each of the three offerings and all nine sub-offerings shared the same layout structure, visual language, and type of content. This ensured consistency across the experience while helping users quickly understand what to expect as they navigated between services.
A strong focus was placed on simplifying navigation, making it easy for users to move between offerings, sub-offerings, and related content without friction. I worked closely with the designer leading EG’s brand refresh to apply the updated style guide consistently across the site, and created all supporting imagery to reinforce that visual system.
To manage EG’s extensive resource library, I implemented a structured CMS system using custom post types for blogs, case studies, press releases, and white papers. These resources were dynamically connected to relevant offerings and sub-offerings, alongside a topics system that allows content to be filtered by both subject and service. Leadership profiles were also built as custom post types and linked to relevant resources, creating a cohesive, SEO-friendly content ecosystem.
