Employment Group (EG) is a large staffing and recruiting agency offering a broad range of workforce solutions. This project involved a full website redesign and development to streamline a complex content ecosystem, clarify EG’s service offerings, and create a scalable, SEO-friendly site aligned with a new brand direction.
While BrightMove’s platform was innovative and well-loved by users, the website did not reflect that strength. The site lacked clear structure, visual consistency, and meaningful messaging, making it difficult for visitors to understand what BrightMove offered or why it stood out. Key differentiators were buried deep within the site, and feature explanations were surface-level and difficult to connect to real recruiter workflows.
To ground the redesign in real user needs, I focused first on deeplyunderstanding the product from multiple perspectives: active recruiters,prospective users, and decision-makers at recruiting firms. I spent time usingthe platform, meeting with the BrightMove team, walking through use cases, and asking detailed questions about recruiter pain points and day-to-day workflows.
From there, I led a complete restructuring of the site’s information architecture. Rather than organizing the site by isolated features orindustries, I reframed the experience around how recruiters actually work. This led to the creation of a new structure built around three core stages of the recruiting process: Source, Engage, and Track (SET).
Each section was designed to clearly communicate how BrightMove supports recruiters at every stage, with dedicated pages highlighting relevant features and capabilities. To make these features easier to understand, I designedfocused Figma prototypes that visually demonstrated specific tool interactions without the complexity of the full product interface. These prototypes allowedthe story of each feature to be clear, concise, and visually engaging.
The redesigned site delivers a clearer, more intuitive product story, aligning BrightMove’s messaging with how recruiters actually use the platform. The Source, Engage, Track framework provided a scalable structure the client embraced immediately, and the interactive prototypes were so well received that they began influencing updates to BrightMove’s actual product UI. The final result is a more cohesive, user-centered website that better reflects the strength of the platform and supports long-term growth.